Media brand · Build it
How we QC short videos
Short videos are cheap to make and easy to get wrong. Every one passes a gate before it posts.
- Audio: the first word of every line is measured, so a fade or a clipped onset is caught before render, not after a viewer hears it.
- Text in frame: captions are checked for overflow at phone width.
- Facts: any number on screen must come from that day's data, never typed by hand.
- Posting: an upload that the platform "accepted" is not counted as posted. Only a row on the creator dashboard counts.
- Scoreboard: a weekly scoreboard moves posting slots toward the formats that work and away from the ones that do not.
The lesson: a quality gate that never measures the actual failure will pass everything. Measure the thing a viewer would notice.
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General lessons from running our own businesses with AI. Our results, not typical. Not legal, tax or investment advice.