How we share numbers

The window is useful only if it is honest, and safe only if it cannot be traced to a brand.

• Real numbers are shown exactly, with the date they are "as of", and are pulled from live systems each morning, never typed by hand.
• Businesses are named only by category. No brand names, handles or links appear next to a number.
• The portfolio chart is a progress index (first four weeks = 100) against its projection, lagged 30 days.
• Misses are published next to wins.
• This is a small seedling that is growing, not a success story. Results shown are ours, not typical, and not a promise.