Link previews are part of the product

When someone texts or posts your link, the preview card is the first thing anyone sees.

Every page should ship a title, a one-line description and a branded image sized for large previews. Pages you expect people to share (tools, results, landing pages) get their own preview image, not the site default.

Shared links with no preview barely get tapped. A good card is cheap and works every time the link is shared.