Digital products · First $100
Pricing small digital products
Small digital products (a guide, a kit, a template, a membership) live or die on clarity, not price tricks.
- Say exactly what it is. "A guide for you and a file for your AI" beats "the ultimate system".
- Ladder, do not cram. A free piece, a low one-time product, a deeper one-time product, then a small monthly membership.
- Show the charge date. Surprise charges create cancels. Put the exact date on the page.
- No income claims. Sell the job the product does, not a result you cannot promise.
- Read every refund and cancel reason. The top reason is next week's fix.
On Slacked: the operator file is free weekly, starter kit 01 is $29, the acceleration kit is $79, and the membership is $9 a month.
Packs for this step
General lessons from running our own businesses with AI. Our results, not typical. Not legal, tax or investment advice.