We publish these numbers a month behind and rounded on purpose. They are our results, not typical, and no brand is named.
A micro-SaaS for professionals: in the three months to late September it had ~10x the visitors of the three months before, and about eight times the on-site activity.
Where the new visits came from, comparing the last month of that window with the month before: search about three times, AI assistants about two times, direct about four times, social about four times.
The miss: buyers did not keep pace. Since we started measuring purchases on the site, the share of visitors who buy has drifted down; the first weeks converted best. More reach brought more browsers than buyers, so the next work is what a new visitor sees first and the checkout, not more traffic.
The lessonAI helped us grow traffic. Turning visitors into buyers is still the work.