Turning cancel reasons into fixes

On the road to $1K a month in recurring revenue, churn matters more than new signups.

• Read every cancel reason. Group them weekly.
• Fix the top reason first, then check whether that kind of cancel drops.
• Keep one source of truth for every number on the site. Hand-typed counts drift and make customers doubt the data.
• Close the loop. Automations that only report a problem leave the work with you; ship the fix and verify it.
• Publish the misses. Writing down what broke keeps you honest about what is working.

This is the path behind our first milestone: passing $1K a month in recurring revenue across the portfolio. Our results, not typical.