Getting the first customer for a data service

The first customer rarely comes from an ad. It comes from showing the list to the people who already need it.

• Publish a free sample. A useful slice of the data on a public page, updated on a schedule, is your best salesperson.
• Write pages for the questions people ask. Search and AI assistants both send visitors to pages that answer a specific question well.
• Reply to everyone who writes in. The first questions tell you what the product should be.
• Make the first plan simple. One plan, one price, a clear charge date, and an easy way to cancel.
• Watch what the first customer actually uses. Build more of that, not more of everything.