Picking a niche

A good small online business serves a group of people who already pay for a painful, repeated job.

Questions to ask:

• Is the pain repeated? Daily or weekly beats once a year.
• Is the data or skill available? Data you can collect reliably, a craft you know, or a format you can produce every day.
• Can you reach them? A search term they type, a community they read, a platform they scroll.
• Will one person pay a small monthly amount? If not, you need a large audience instead.
• Can AI do most of the repeat work? If every unit needs you, it is a job, not a machine.

Pick narrow first. A narrow niche is easier to rank for, easier to write for, and easier to say no to.