Trials, charge dates and the first $100

Getting from the first customer to the first $100 a month is mostly about not losing the people you already have.

• Show the charge date. "Didn't expect to be charged" is a common cancel reason, and it is fixable: put the exact date on the pricing page and in the welcome email.
• Make the first week useful. The first login should show the customer's own list, not an empty dashboard.
• Answer fast. Same-day support from approved facts keeps trials alive.
• Ask one question at cancel. One honest reason beats a long survey.

Small price, clear value, no surprises.